In the past, marketing and branding were separate entities. Marketing was mainly focused on the product or service, while branding was more about how people perceive a company.
However, in today’s world of digital marketing and social media, brands have to think about their brand identity as a whole. The way they are perceived by the public is just as important as what they are selling.
A brand can be outdated in a few ways:
– because it doesn’t speak to the current trends in society or technology;
It is important for a company’s branding to stay current with the trends in society and technology. For example, the logo of a company may be outdated because it doesn’t have any colors that signify progressiveness or technological innovation. A design agency can redesign the logo to better represent the company’s values and vision.
– because it has gone stale over time;
Companies have a shorter time to stay relevant in today’s business world. With that said, it is inevitable for your brand identity to go stale after a while. If you want to keep your company fresh and continue to stand out in a crowded marketplace, then you need to refresh the brand identity.
– because it is not tailored to the specific needs of different audiences anymore;
Your brand identity is a critical component of your company, and it needs to reflect who you are and what you do. If your brand identity is not tailored to the specific needs of different audiences anymore, it could be time to revitalize it.
– because it has been copied by competing brands.
Copying is not the best form of flattery, but it can be damaging to a brand. Copied logos, fonts, and colors make your company appear unoriginal and cheap. The best way to combat this problem is by refreshing your brand identity for better recognition.